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Retail & Manufacturing

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Unseasonal weather impacts retail and manufactures who product or sell seasonal items. This means that any changes from average weather conditions can affect their profits, for better or for worse. For example, warmer weather conditions during winter months can decrease the demand for a range of costly seasonal apparel items including cashmere sweaters and down coats, industrial items such as snow blowers and recreational items such as snowboards. On the other hand, a strong winter storm may impact the ability or willingness of customers to get to stores, or products to get to store shelves. However, this may mean good business for online retails such as Amazon that allow customers to shop from the comfort of their own homes. There are lots of winners and losers within this paradigm, but in general unseasonal weather is generally bad for retail and manufacturing as it makes planning difficult.

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"I use NCEI's data to verify the classic sales guy excuse – that sales were off because of the weather" - Robert Tiffin, Sales Manager, Silvercote


However, businesses can correlate their sales data with historical weather data to understand product performance and plan for the future. NCEI’s Climate Monitoring Division offers data products that help retailers, manufacturers and equity firms who invest in these industries, understand the impacts of weather on their business, and make decisions accordingly. Two products of particular importance to these industries include the monthly State of the Climate reports, and the Regional Snowfall Index (RSI). The State of the Climate monthly reports are used by retailers and manufacturers to understand how much last month’s temperature differed from average conditions while the RSI provides information on how snow conditions in various parts of the country.


State of the Climate monthly reports are used by retailers and manufacturers to understand how much last month's temperature differed from the average conditions.

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The RSI offers retailers and manufacturers insights into how snow conditions may disrupt or enhance their business preformance.

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